If we haven't met before…
Hi, I'm Courtney.
I've been strategically developing audio + video content (aka podcasts) since before most people knew what a podcast is.
I've launched shows for Spotify, Audible, MTV, Vh1, and, yes, literal royalty: I executive produced and launched Meghan Markle's Archetypes at Spotify. I've also helped redevelop shows for a certain Fortune 100 tech company 👇 and an MS NOW personality.
These days, my favorite people to work with are my own version of my own version of royalty: founders, entrepreneurs, consultants, creators and thought leaders who have something worth saying and would prefer podcasting didn't become another full-time job.
I'm also a business owner hosting and running my own podcast, Talking The Talk: A Podcast About Podcasting, while running my company and raising a family, so I have an extremely low tolerance for advice that assumes you have unlimited time, money, energy or a Spotify-sized production budget + team.
I've led panels, spoken on in-demand stages, and delivered workshops in front of audiences ranging from hospitality business creators, independent podcasters, and communications professionals to small-business owners and entrepreneurs who are all looking to leverage the unmatched trust-building power of podcasting to the benefit of their businesses, goals, and missions.
My goal: help you build the podcast that actually works for the business, goals and life you have so that it can deliver the returns you deserve…on your schedule & on your terms.
High-touch strategy gets even better in good (curated) company.
There's a reason I'm building my own business around the magic of small-groups.
In the Studio, my expertise is compounded by a curated room of equally motivated peers. You'll build with collegial inspiration + accountability, and a built-in group of podcast partners in your corner from day one.
Frequently Unasked (Aloud)
Highly Relevant Questions…
Is this really worth the $4,950 investment?
Fair question, and you're speaking my language because ROI is 100% at the center of everything I do inside and outside of the Studio.
Here's a little back-of-the-envelope math on what a Studio investment can return:
- What is one new client or customer worth to your business?
- Who are three people you'd love a legitimate reason to talk to that can lead to business growth, revenue, both? Because I've yet to have someone say no to a podcast invite, but I've had plenty of cold outreach never warm up.
- What is an hour of your time worth? Literally—if you have an hourly rate, do the math. E.g., my "Podcast Strategy Power Hour" fee is $450.
- Consider the following scenario: would you rather spend 1 hour…
- Having a stimulating conversation for a podcast episode?
- On a discovery/sales call with a misaligned prospect?
→ For me (and for my recent podcast guest, Sam Hoey Nelson) it's the former. In this scenario, an hour spent on my podcast saves me at least $450.
- How much time are you spending creating separate content for email, LinkedIn, social, your website, etc.? A podcast saves you the time and mental effort involved with starting from zero you source material to slice, dice, and repurpose (to say nothing of that hourly rate as mentioned above).
→ Each week, my podcast generates the equivalent of ~3 hours that I'd otherwise be spending creating content for my various visibility platforms & social networks
- What could value could a new speaking opportunity, partnership, referral, media appearance impart ? Either literally, in the case of paid gigs, or via the clients that gig drums up.
- That book you've wanted to write…how's that going? A podcast provides a fertile sandbox for you to cultivate and polish the thinking you'll eventually put into that book.
→ Just ask my former client and recent podcast guest, Bill Groner
- How much have you paid support staff to do the jobs you don't want —or don't have time—to do? I'm not promising your podcast can fix a broken printer or read + respond to your unread emails, but mine has definitely done more for me than my and frankly overpaid VA ever did.
- How about those relatively inexpensive, but ultimately ineffective self-led courses that have done little more than take up space on your hard drive? Add that $ up, weep a little, and then vow not to fall for that again.
Pick one (or a few) of the above and do the math.
There's a very good chance you've already accounted for the $4,950 investment, which has in prior cohorts led to successful outcomes in the form of real, live podcasts doing real work for the people who've strategically invested in them.
I don't have my podcast idea (or launch schedule) figured out yet. Can I still join?
Absolutely. Developing and pressure-testing your idea is a big part of the Studio.
More than once I've seen cohort members have an a-ha in real time as we're talking through the promise their podcast is making, or a title they've had kicking around, something unlocks "live" and their concept emerges in the moment.
Also: you are allowed to launch with the germ of an idea, and then observe it evolving into something you'd not known it could be until you stop thinking about it and start talking about it in the catalyzing container of a podcast.
It does help to have a sense of what you care about and how it differs from the normal conventional wisdom or what most people in your area of focus take as an unassailable truth. We'll work from there.
When will you open enrollment for the next cohort?
TBD! The fall cohort is currently underway, and the next cohort will likely take place in early 2027.
You can be among the first to know for sure by joining the Studio waitlist.
What is the time commitment for The Launch Studio?
- 2 live learning sessions/week (60-75 minutes each):
- 1 masterclass each week on everything from strategic foundations (ROI, jobs to do) to tactical, hands-on creation of the assets you need for your launch (~1 ¼ hr)
- (Optional) Open office hours for you to come with your questions…or just listen & learn from the Q&As unfolding in the discussion w/Courtney + the cohort (~1 hr)
- Two private 30-minute 1:1 sessions with me to roll up our sleeves on your exact needs for your podcast
Note: the bulk of the "work" and creation will happen within the masterclasses and in your 1:1 sessions with me.
Do I HAVE to launch my podcast at the end?
Absolutely not. If the timing is not right for you, in fact, most folks do not immediately shift into full-on podcasting mode at the conclusion of the cohort.
The promise of the Studio is that you'll have everything you need for a live podcast (including a pressure-tested concept and title, cover art, trailer, a presence on the podcsat platforms, and a strategy for what comes next) for when you are ready to go for it.
Also: you will have access to all of the session recordings and resources ongoing (they're yours to download and keep).
The last thing I want to do is rush something as important as your podcast that is intended to work harder than you!
I don't have time to make a weekly podcast.
Nor should you, really. Starting a podcast does not mean you're automatically obligated to be "always on" or assume the identity of a full-time podcaster.
Once we've determined what your version of ROI looks like, we'll together figure out a release rhythm you can realistically sustain and still get back more than you put into your podcast.
Do I have to do video?
Nope. In fact, I typically discourage it for your first season (unless you have a highly visual topic, in which case we will do the "easy mode" version of video).
Otherwise we'll decide together whether video earns its keep for your particular podcast and goals. And a hybrid approach is an option, too.
The tech of it all scares me. Is this not for me?
You're in good company, but it's not as scary as your search for "best podcast microphone" may have been. I'll help you understand the technology you do & don't need and figure out what makes sense for you to DIY, delegate, or simplify.
What happens when the 6 weeks is done?
Not to worry. I won't be immediately cutting you off once the final session has concluded. You'll have plenty of post-Studio support available:
- You'll have continuing access to our Circle platform and all of the session recordings (including office hours and our 1:1s)
- We'll reconvene as a cohort 30 days later for a Launch Studio "reunite and reignite" session for bragging, roadblock-bemoaning, and general podcast camaraderie.
- AND you can use your included 1:1 sessions with me for the full month after the Studio ends.
If one of your questions is, "Okay, but who helps me keep this thing going after I launch?" A: You're not the first one to ask, and I have good news: I'm building a support system that includes access to editing, podcast management and social media.
I promise I won't push you into the podcast wilderness without a safety net!
Who will make/edit/produce this podcast?
You have options, and I will walk you through them as the trusty podcasting seeing-eye-dog that I am.
I've designed The Launch Studio so that by the time we're done, you'll have everything you need to push a button and it's live on all major podcast platforms (pretty much literally).
But of course, that's only the beginning. You'll need to decide how you'll keep that podcast feed alive.
You have options:
- Want to DIY your production and editing? Cool! I'd love to show you how you can do that. It's easier than you thin, but also does require your precious time. Something to weigh, and we'll do that together.
- Want to hand off the "making" part to a professional? Great! I have a curated database of podcast editors and podcast managers I would be delighted to refer you to, and they run the gamut from very reasonable to more high-end slick production value.
What if I have a specific question I need answered before I can make a decision?
Ask away! Seriously. If there's something specific to your podcast, business, schedule, or situation, by all means…
> drop me an email: [email protected]
> schedule time to meet with me
A DONE-WITH-YOU LIMITED-ENROLLMENT COHORT PROGRAM