You already have enough places you're obligated to show up: LinkedIn, Instagram, newsletters, websites, speaking engagements, client calls…to say nothing of the non-work things your life requires of you. The last thing you need is another hungry content mouth to feed.

You hear a lot about the things you're supposed to be doing. "Experts" and influencers yapping endlessly about how you need more, publish more, be everywhere, get on video, grow your following, appease the algorithm and somehow also run your actual business.

I am here to tell you it's ok to opt out of the content rat race. At the risk of sounding like a late-night infomercial: there's a better way.

You're not wrong to have had that podcast idea stuck in your head for years like a catchy K-pop song.

*even if your podcast is audio only—in the Studio you'll learn how

This is how your podcast can and should work even harder than you do.

And this is the idea upon which I founded The Strategic Podcast Launch Studio.

I've worked with enough podcasters to know that a lot of the stress comes from having to make every decision over and over again.

The Studio is where we ask and answer those questions before you're staring down a publishing deadline…or worse, an empty content calendar and an empty pipeline because you'd planned to let your podcast do the heavy lifting but forgot to build a solid foundation to support it.

In the The Studio, we'll spend six focused, highly intentional weeks building the strategy, format, editorial point of view, production rhythm and business flywheel around your show so you can exhale and work at a rhythm that suits you…not some ill-fitting algorithmic costume that wasn't designed for you in the first place.

The Studio is for entrepreneurs, consultants, experts, mission-driven creators and thought leaders who have something meaningful to say and want their podcast to support something bigger.

Who is it for? What do you want it to make possible? What do you want to become known for? Who do you want to know?

We'll connect your podcast to your bigger goals and develop a clear audience, purpose and promise for the show.

Because "I want to start a podcast about leadership" is an idea…that's already been tried 10 thousand times before.

Knowing exactly why your leadership podcast needs to exist and what you want it to do for you, and how it will succeed in doing its job is an actual STRATEGY.

Interview show? Solo? Co-hosted? Short voice-note dispatches? A mix?

Weekly? Biweekly? Seasonal?

Audio? Video? Both?

While most people have a pretty static idea of what a podcast should be (thanks to the loudmouths who put podcasting on the map in the first place—it has to be said), there's nothing sacrosanct about how podcasting has looked for those high-gloss, high-velocity shows dominating the charts and feeds.

Because proven expertise + other smart people make your ideas better.

Your schedule, your voice, your goals, your resources, and… Your POV.

What does your industry get wrong? What hill will you die on? What advice drives you crazy? What do people always ask you about? What could you rant about for an unreasonable amount of time if someone made the mistake of getting you started?

We'll design the ecosystem around your show so that one conversation can fuel many prongs of your business and content flywheel. And we'll think beyond content. Your podcast will be the incubator of the ideas that propel the rest of how you show up in the world…

Relationships. Clients. Speaking. Partnerships. Authority. Referrals. Thought leadership.

Downloads are one (frankly irrelevant, for the most part) measure of podcast success. We'll find YOUR measures of success—and draw a path to them that's a much straighter line than you might realize.

You will have timelines, templates, accountability, safe spaces to be bad at it in the beginning. You will have me. And you'll have a very small, curated group of fellow smart and supportive people building alongside you.

We'll move from strategy to format to development to production to launch, with support and feedback throughout.

I built the foundation for The Studio on everything that has resulted in the biggest breakthroughs in my prior launch cohorts—and no time-wasting fluff. It's designed to ensure you'll end up with a real podcast in the world and a plan for keeping it there.

A podcast designed to bring the right 20 people into your orbit has a very different job from one designed to attract 200,000 listeners and sell the latest Casper mattress (or for my OG podcast fans…MailChimp?).

That's why we start with strategy.

My private podcast strategy engagements start at $10,000, but there’s a reason I keep coming back to small-group work.

In the Studio, my expertise is compounded by a curated room of equally motivated peers. You'll build with collegial inspiration + accountability and a built-in group of podcast partners in your corner from day one.

Part of that is up to you, but The Launch Studio runs for six weeks, with live sessions (masterclasses + open Q&A/office hours) during the weeks of Sept. 21–Oct. 26. Most of the work happens live during those six weeks, with a 30-day post-cohort momentum check-in in late November for removing roadblocks, bragging, sharing, brainstorming…

As for the exact timing of the sessions, I'll be polling the cohort once we're locked in to see what is the consensus (or closest-to-consensus) best time for all.

That's largely up to you, but I'll provide a container that includes:

Absolutely. Developing and pressure-testing your idea is part of the Studio.

That said, it does help to have a strong sense of what you care about and how it differs from the normal conventional wisdom. We'll work from there.

Absolutely not. If the timing is not right for you, in fact, most folks do not immediately shift into full-on podcasting mode at the conclusion of the cohort.

The promise of the Studio is that you'll have everything you need for a live podcast presence (including a pressure-tested concept and title, cover art, trailer, and a strategy for what comes next) for when you are ready to go for it.

Also: you will have access to all of the session recordings and resources ongoing (they're yours to download and keep). The last thing I want to do is rush something as important as your podcast.

Nor should you, necessarily. Starting a podcast does not mean you're automatically obligated to be "always on" or assume the identity of a full-time podcaster.

Once we've determined what your version of ROI looks like, we'll together figure out a release rhythm you can realistically sustain and still get back more than you put into your podcast.

Nope. We'll decide whether video earns its keep for your particular podcast and goals. And a hybrid approach is an option, too.

Nope again. I'll help you understand the technology you actually need and figure out what makes sense for you to DIY, delegate, or simplify.

You have options, and I will walk you through them as the trusty seeing-eye-dog that I am.

Not to worry. I won't be immediately cutting you off once our final session has concluded.

But wait, there's more: I'm also developing an always-on community that will be a place for support and continued learning, including in sessions with me and other podcasting industry experts. Stay tuned!

The Studio is officially halfway full! I keep each cohort intentionally limited so there's room for meaningful feedback, conversation, hands-on co-creation, and individual attention.

There isn't another Launch Studio planned for 2026.

Ask away! Seriously. If there's something specific to your podcast, business, schedule, or situation that you need to know before deciding whether the Launch Studio is a fit for what you're looking to achieve, by all means drop me an email (or a text, or a voice note, if you already have my digits 😊).